#14 – If You Don’t Pay For the Product, You ARE the Product; GUEST Dan Lohrmann

img_4479Companies that offer free services, like Facebook and Twitter, are for-profit companies.  So where is the profit if the service is free.  It could be in an ‘upsell’ product, like LinkedIn, which means that some useful features are not available in the free version of the product and require a subscription fee to access.  Another common profit model is to collect and sell your data, which is one of the ways Facebook makes money.  My guest to discuss this issue, and many more, is Dan Lohrmann, Chief Security Officer (CSO) and Chief Strategist for Security Mentor Inc. and an internationally recognized cybersecurity leader, technologist, keynote speaker and author. He has more than 30 years of experience in the computer industry, beginning his career with the National Security Agency.

Hair on fire 5 of 5

Make your Facebook Data Private: Google the term: “facebook privacy settings” or click this site: https://iag.me/socialmedia/make-facebook-account-private/

Minimize your public data

Facebook in early April said that the data of up to 87 million users may have been improperly shared with a political consulting firm – Cambridge Analytica

Here is how Facebook informed effected people.


Not only is this a common practice, but it is NOT confined to Facebook.  Here to talk about it is:

Dan Lohrmann from Security Mentor


Published by

David W. Schropfer

David W. Schropfer is the CEO of SAFE (Smartphone Authentication For Everyone), a cybersecurity company in New York (www.theSafe.io).  Every day, he and his team of professionals keep the people who use The SAFE Button protected from some of the most common traps, hacks and attacks that target computer systems of all sizes. David is the author of the bestselling cybersecurity book, Digital Habits: 5 Simple Tips to Help Keep You and Your Information Safe Online. His previous books, including The Smartphone Wallet and industry whitepapers, predicted some of the biggest trends in the payments, mobile, and security industries.  Since graduating Boston College, David earned an Executive MBA from the University of Miami.