Tired of all of the rules that you have to follow everyday just to be online? The internet was easier once, but now it seems like we spend half of our computer time worrying about hackers, thieves, viruses, and other online traps.
It’s time for a new approach. It’s time for intuitive, reasonable habits to replace onerous mandatory rules. It is time for simplicity to replace complexity, and for confidence to replace fear. These habits are behavioral, not technical. And they are easy, so you can continue to do them on a regular basis.
Most importantly, its time for an easy-to-understand explanation of the online traps that we are all trying to avoid. It’s like a bear trap in a strip mall – the person who set the trap doesn’t mind that they probably won’t catch many bears because of the volume of people who will be ensnared just because they are passing by. But if you know where to look, the traps are easy to avoid.
Read this book to avoid common online traps with simple daily habits.
A serious vulnerability was discovered today with a common picture file type called “Tagged Image File Format, or TIFF. It is an older type of file, but you probaly have many of then somewhere in your computer right now. Every now and then, a new way to hack a computer is discovered before any bad guys figure it out. Thankfully, that happened in this case.
It’s been called a “Surcharge,” “Swipe Fee,” “Credit Card Fee” “Interchange,” or a “Checkout fee.” Until today, retailers were not allowed to pass these fees on to their customers. If you heard about it in the news, you may have the impression that you will have to pay 4% more for everything starting today. That is a myth, and it is not the only one: Read More
Square launched at Starbucks today, and it is an interesting step forward in the world of mobile commerce – not just for Starbucks, but for other Square retailers.
For all of the good and not-so-good features of Square’s new app, remember that it is Square’s “Model T Ford.” They are just getting started in the world of feature-rich apps for consumer use. Also, integration with traditional POS systems is new for Square. Overall, this is a good start that Square will use as a foundation for future development. Here are the eight key elements of Square’s new smartphone app, including its use at Starbucks: Read More
Looking for a sign that the mobile commerce space is growing? Take a look a the swelling number of conferences on our updated calendar of mobile commerce events.
It includes over 50 new events scheduled over the course of the next twelve months. In addition, some events that were rescheduled due to Hurricane Sandy are also included. This includes the NFC Payments USA Conference that has been rescheduled to December 10 and 11 because of the hurricane.
Predicatively, the volume of conferences falls off dramatically after December 11 for the holiday season, but picks back up by late January 2013.
A rumor that has been circulating for several days appears to have been confirmed: the joint venture of mobile carriers (previously called Isis) will launch in its two test cities (Austin and Salt Lake City) on Monday October 22, 2012. The rumor received some credibility when the Wall Street Journal reported it today. Also, the twitter account @paywithisis, which is unverified but appears to be legitimate, tweeted this today, “It’s official: We’re launching in Austin and SLC on Oct. 22”
It is important to note that the web site has no press releases regarding an October 22 launch date as of today.
The WSJ article reports the following: Read More
Based on Apple’s press conference on September 12, their strategy can be described as: change customer behavior now, encourage an upgrade later.
The Apple wallet going to be called, imaginatively, “Apple Wallet.” It works without an NFC chip, relying instead on geolocation to determine if an iPhone user is in the proximity of a compatible terminal. Geolocation is clearly not permanent solution because it includes obvious problems, such as: unwanted notifications (if you ever want to be notified that you can use your Starbucks card, for example, you’ll be notified whenever you can possibly use your Starbucks card, whether you want to or not), and imperfect functionality indoors (when you are in a shopping mall, GPS has a hard time figuring out exactly where you are).
So if geolocation is not the ideal permanent solution, why did Apple exclude NFC from the iPhone 5? Read More