It is called a “Format War.” Two or more companies with different products compete for your attention. Of course, as a consumer, you get to choose the product you want. If you don’t like it, certainly you are free to switch to another product. However, since companies know this, they can make it incredibly cumbersome … Continue reading Will Mobile Payments Become a Format War?
A torrent of advertising and promotional marketing is heading your way to try to get you to use new services on your SmartPhone at retail stores. Perhaps you have already seen some, or signed up for some. At stake is the future of the credit card system that moves over $11 Trillion per year from … Continue reading The SmartPhone Wallet is Now Available
Washington at Yorktown. Grant at Vicksburg. Abbott at San Francisco? Michael Abbott is the new CEO of the joint venture announced yesterday by AT&T Mobility, T-Mobile USA and Verizon Wireless. The name of the venture is ISISTM and their primary charter is building a national mobile commerce network that aims to “fundamentally transform how people … Continue reading How Carrier Consortium Could Challenge Visa and MasterCard
The most widespread misconception about potential of M-Commerce is that it will primarily be a way to shop online. But, online retail accounts for only about 4% of all retail transactions today, and will probably grow to about 8% by 2014. While the growth rate is impressive, the fact remains that brick and mortar retailers … Continue reading Bricks, Not Bits, Will Drive the Mobile Wallet
Do you carry any barcodes with you in your wallet? What about your keychain? Take a look and count all of the loyalty cards, membership cards, coupons, and all of the other places were a barcode me here. I found four in mine, and I have thrown them all away in lieu of one of … Continue reading Migration from the Wallet to the Smartphone: Barcodes