A detailed forecast and quantitative analysis of the emerging Mobile Commerce industry was presented and discussed at the Pre Paid Press Expo in the Paris Hotel in Las Vegas, and the results were remarkable. Mobile payments and mobile commerce have become different products, applicable to different markets. One of the key differences is the use … Continue reading New Mobile Commerce Industry Outlook Presented at PrePaid Press Expo in Las Vegas
Yesterday, the Google Wallet was announced. given that security has always been the number one concern of consumers, the most important question on people’s mind is, “will it be more secure?” The short answer is: Yes. Here’s why: a Smartphone can be secured on the network of your bank, or the network of your credit … Continue reading Google ‘Wallet’ Will Be More Secure Than Plastic Credit/Debit Cards
Mobile commerce in the United States will have three Mobile commerce products, each with similar features, similar benefits, similar functions. However, all three have different sets of partners, operate on at least two different types of networks, and will certainly have three different delivery systems. It’s like a triangular boxing ring with the boxer in … Continue reading Google, Mastercard, VeriFone, and (Many) Others Create a Third Mobile Commerce Format
VeriFone has crystallized its long-term position in a pivotal announcement today about a new product determined to put the VeriFone POS devices at the coveted center of payments, loyalty, and mobile commerce industries. As reported by American Banker this morning, VeriFone’s new service is called, “PAYMEDIA Solutions” and it appears to have the feature-rich experience … Continue reading VeriFone Defines Next Generation of Mobile Commerce Services with PAYMEDIA
A process called “tender steering” is new to most retailers. It means that a retailer can provide incentives to customers to use a particular type of card to pay. This method could give retailers the power to drive interchange rates down by driving customers to some types of cards and away from others. You might … Continue reading Will Retailers Use “Tender Steering” to Control Interchange Fees?
For over two years now, conventional wisdom and industry pundits agreed that the general strategy of MasterCard and Visa would attempt to make mobile payments simply another form factor of a credit or debit account. The tactics that these companies would use to accomplish this strategy, however, had been the subject of extensive speculation and … Continue reading Mobile Payments Strategy of Mastercard is Crystallizing