A detailed forecast and quantitative analysis of the emerging Mobile Commerce industry was presented and discussed at the Pre Paid Press Expo in the Paris Hotel in Las Vegas, and the results were remarkable. Mobile payments and mobile commerce have become different products, applicable to different markets. One of the key differences is the use … Continue reading New Mobile Commerce Industry Outlook Presented at PrePaid Press Expo in Las Vegas
Google, Mastercard, VeriFone, and (Many) Others Create a Third Mobile Commerce Format
Mobile commerce in the United States will have three Mobile commerce products, each with similar features, similar benefits, similar functions. However, all three have different sets of partners, operate on at least two different types of networks, and will certainly have three different delivery systems. It’s like a triangular boxing ring with the boxer in … Continue reading Google, Mastercard, VeriFone, and (Many) Others Create a Third Mobile Commerce Format
The Key to Amazon’s Mobile Payments Strategy: Know JACC
Last week, Bloomberg.com reported that Amazon.com’s “Amazon Payments” unit is working on a mobile solution based on Near Field Communication (NFC). But an analysis of the potential business models and revenues strategy of Amazon all but precludes is as the sole strategy of Amazon. Here’s why: Although NFC is certainly making the news these days, … Continue reading The Key to Amazon’s Mobile Payments Strategy: Know JACC
Mobile Payments Strategy of Mastercard is Crystallizing
For over two years now, conventional wisdom and industry pundits agreed that the general strategy of MasterCard and Visa would attempt to make mobile payments simply another form factor of a credit or debit account. The tactics that these companies would use to accomplish this strategy, however, had been the subject of extensive speculation and … Continue reading Mobile Payments Strategy of Mastercard is Crystallizing
Mobile Payments and the Third World
“…what’s past is prologue.” – William Shakespeare, and to a lesser extent, Visa Mobile In the Emerging Markets section of the Visa Mobile page, Visa states, Nowhere is (the power of mobile payments) more apparent than in developing economies where mobile penetration outpaces bank card availability. Using existing mobile devices to access and transfer funds, … Continue reading Mobile Payments and the Third World