Yesterday, the Google Wallet was announced. given that security has always been the number one concern of consumers, the most important question on people’s mind is, “will it be more secure?” The short answer is: Yes. Here’s why: a Smartphone can be secured on the network of your bank, or the network of your credit … Continue reading Google ‘Wallet’ Will Be More Secure Than Plastic Credit/Debit Cards
Google, Mastercard, VeriFone, and (Many) Others Create a Third Mobile Commerce Format
Mobile commerce in the United States will have three Mobile commerce products, each with similar features, similar benefits, similar functions. However, all three have different sets of partners, operate on at least two different types of networks, and will certainly have three different delivery systems. It’s like a triangular boxing ring with the boxer in … Continue reading Google, Mastercard, VeriFone, and (Many) Others Create a Third Mobile Commerce Format
Will Retailers Use “Tender Steering” to Control Interchange Fees?
A process called “tender steering” is new to most retailers. It means that a retailer can provide incentives to customers to use a particular type of card to pay. This method could give retailers the power to drive interchange rates down by driving customers to some types of cards and away from others. You might … Continue reading Will Retailers Use “Tender Steering” to Control Interchange Fees?
Combining Payments and Loyalty Programs
The first pictures of the Isis mobile wallet are probably many months away from being released to the public. No, the image on the left is neither from Isis nor endorsed by Isis, but it has merit based on recent public statements from the company. Last week, two executives on the Isis management team discussed … Continue reading Combining Payments and Loyalty Programs
PayPal Rolls Out Micropayments- Is Brick & Mortar Next?
PayPal’s announcement yesterday rolls out micropayments (transactions under $12) for online purchases, and further improves their position for a large stake in the mobile payments arena. But how would they leverage this micropayment capability at a brick-and-mortar store? One possibility is the ‘do-it-yourself’ approach, as shown in the diagram. The multi-billion dollar system that supports … Continue reading PayPal Rolls Out Micropayments- Is Brick & Mortar Next?
Starbucks Mobile Payments
Starting today, my wallet will forever stay in my pocket at Starbucks. That doesn’t mean I’m going to stop buying Starbucks coffee; it means that I can finally feed my caffeine addiction using only my SmartPhone. When Starbucks Coffee announced yesterday that over 6,800 of its locations would accept mobile payments, there was a significant … Continue reading Starbucks Mobile Payments