Based on Apple’s press conference on September 12, their strategy can be described as: change customer behavior now, encourage an upgrade later. The Apple wallet going to be called, imaginatively, “Apple Wallet.” It works without an NFC chip, relying instead on geolocation to determine if an iPhone user is in the proximity of a compatible … Continue reading Five Reasons iPhone-5 Excludes NFC
Update to previous post:Steve Jobs passed away Wednesday October 5, 2011. Farewell, and thank you. Here is the original post from August 24: Steve Jobs, legendary of Apple Incorporated, resigned today as CEO. The Board of Directors of Apple named him chairman, then named Tim Cook as the new CEO according to an article that … Continue reading Tribute to Steve Jobs 1955-2011
The first pictures of the Isis mobile wallet are probably many months away from being released to the public. No, the image on the left is neither from Isis nor endorsed by Isis, but it has merit based on recent public statements from the company. Last week, two executives on the Isis management team discussed … Continue reading Combining Payments and Loyalty Programs
Starting today, my wallet will forever stay in my pocket at Starbucks. That doesn’t mean I’m going to stop buying Starbucks coffee; it means that I can finally feed my caffeine addiction using only my SmartPhone. When Starbucks Coffee announced yesterday that over 6,800 of its locations would accept mobile payments, there was a significant … Continue reading Starbucks Mobile Payments
It is called a “Format War.” Two or more companies with different products compete for your attention. Of course, as a consumer, you get to choose the product you want. If you don’t like it, certainly you are free to switch to another product. However, since companies know this, they can make it incredibly cumbersome … Continue reading Will Mobile Payments Become a Format War?
A torrent of advertising and promotional marketing is heading your way to try to get you to use new services on your SmartPhone at retail stores. Perhaps you have already seen some, or signed up for some. At stake is the future of the credit card system that moves over $11 Trillion per year from … Continue reading The SmartPhone Wallet is Now Available