Based on Apple’s press conference on September 12, their strategy can be described as: change customer behavior now, encourage an upgrade later. The Apple wallet going to be called, imaginatively, “Apple Wallet.” It works without an NFC chip, relying instead on geolocation to determine if an iPhone user is in the proximity of a compatible … Continue reading Five Reasons iPhone-5 Excludes NFC
Yesterday, the Google Wallet was announced. given that security has always been the number one concern of consumers, the most important question on people’s mind is, “will it be more secure?” The short answer is: Yes. Here’s why: a Smartphone can be secured on the network of your bank, or the network of your credit … Continue reading Google ‘Wallet’ Will Be More Secure Than Plastic Credit/Debit Cards
Mobile commerce in the United States will have three Mobile commerce products, each with similar features, similar benefits, similar functions. However, all three have different sets of partners, operate on at least two different types of networks, and will certainly have three different delivery systems. It’s like a triangular boxing ring with the boxer in … Continue reading Google, Mastercard, VeriFone, and (Many) Others Create a Third Mobile Commerce Format
VeriFone has crystallized its long-term position in a pivotal announcement today about a new product determined to put the VeriFone POS devices at the coveted center of payments, loyalty, and mobile commerce industries. As reported by American Banker this morning, VeriFone’s new service is called, “PAYMEDIA Solutions” and it appears to have the feature-rich experience … Continue reading VeriFone Defines Next Generation of Mobile Commerce Services with PAYMEDIA
A process called “tender steering” is new to most retailers. It means that a retailer can provide incentives to customers to use a particular type of card to pay. This method could give retailers the power to drive interchange rates down by driving customers to some types of cards and away from others. You might … Continue reading Will Retailers Use “Tender Steering” to Control Interchange Fees?
Last week, Bloomberg.com reported that Amazon.com’s “Amazon Payments” unit is working on a mobile solution based on Near Field Communication (NFC). But an analysis of the potential business models and revenues strategy of Amazon all but precludes is as the sole strategy of Amazon. Here’s why: Although NFC is certainly making the news these days, … Continue reading The Key to Amazon’s Mobile Payments Strategy: Know JACC