A process called “tender steering” is new to most retailers. It means that a retailer can provide incentives to customers to use a particular type of card to pay. This method could give retailers the power to drive interchange rates down by driving customers to some types of cards and away from others. You might … Continue reading Will Retailers Use “Tender Steering” to Control Interchange Fees?
Last week, Bloomberg.com reported that Amazon.com’s “Amazon Payments” unit is working on a mobile solution based on Near Field Communication (NFC). But an analysis of the potential business models and revenues strategy of Amazon all but precludes is as the sole strategy of Amazon. Here’s why: Although NFC is certainly making the news these days, … Continue reading The Key to Amazon’s Mobile Payments Strategy: Know JACC
For over two years now, conventional wisdom and industry pundits agreed that the general strategy of MasterCard and Visa would attempt to make mobile payments simply another form factor of a credit or debit account. The tactics that these companies would use to accomplish this strategy, however, had been the subject of extensive speculation and … Continue reading Mobile Payments Strategy of Mastercard is Crystallizing
“…what’s past is prologue.” – William Shakespeare, and to a lesser extent, Visa Mobile In the Emerging Markets section of the Visa Mobile page, Visa states, Nowhere is (the power of mobile payments) more apparent than in developing economies where mobile penetration outpaces bank card availability. Using existing mobile devices to access and transfer funds, … Continue reading Mobile Payments and the Third World